- ERPQ2 revenue: +12% YoY
- ERPQ2 EBITDA: -2 points vs Q1
- MESLine A (18% margin): -4% volume
- SDILine C (9% margin): +35% invoiced
- CRMSales force incentivized on volume, not margin
You're selling more, but the wrong things. Your incentive plan rewards the Line C that erodes your margin.
Realign incentives on absolute contribution within 30 days: +1.2 pts EBITDA estimated in 6 months.